
January 29, 2010
Southern Cape Fear Coast Visitors Guides 2007-2010
How a Branding System works
Shown here are the most basic elements of a branding system. These pieces used for business papers include logo, letterhead design and business card design. All elements are custom designed for your company and should represent your business in its best and most effective light. The pieces should flow together as a system and demonstrate congruency. When your customers become familiar with your branding system, they will see your collateral or marketing materials and immediately know that it is you before they even read your company name. Most corporate designs should be refined and have a timeless reaction to avoid making changes in following years. The system should appeal to your specific audience to attract the appropriate customer base.
November 19, 2009
Holiday Promotional Gifts for your Business
Logo Sketches
Many people ask how a logo begins. This is the first step to designing a logo.First, you come up with a concept, then you derive imagery from your concept. In this case, the business is a pediatric office that wants a whale as their character personality. There are 3 sketches that emerge from this one idea and from these, 1 will be chosen to define the function of the business.
We will keep you updated as we move forward with this project and give you a front seat view of the rest of the process.
Christmas cards are coming!
Dosher Brochure Imagery
In affiliation with one of our commercial photographers, we shot Dosher Memorial Hospital imagery this month. We are in the process of editing, cropping and retouching the photographs but are expecting great things for this project. The brochure's concept, layout and typography are unusual and exciting, and we are delighted to have imagery to match its quality.This image shows the new MRI machine in the new Dosher complex, which was implemented last summer.
Be sure to look for posting as the project progresses!
October 21, 2009
When was the last time you saw the ocean?
Yoga Center to open in Wilmington
Ground of Being, a center featuring physical and meditative yogas, will open a new facility in Wilmington, NC. Ann Vitale has spent much of her career as a professional dancer and yoga instructor in NYC and has now relocated to the Carolinas. The center will feature yoga courses, dance instruction, meditative weekends getaways, acupuncture and massage.
September 3, 2009
Photographer's new ad campaign
August 30, 2009
King Mack is back!
August 26, 2009
Dancing with the Stars!

An event providing funding for scholarships for Brunswick Community College, Dancing with the Brunswick Stars is bound to be a huge success. Last year, the event and its volunteers raised many thousands of dollars in the name of education, and we hope participation will be just as enthusiastic this year. Check out the logo and our programs at the event.
Architects target clients with mailer
August 7, 2009
Foundation to Aid Research for Alcoholism & Drug Addiction

One of Designatorium's charitable interests is to help the suffering alcoholic and addict through a number of different organizations and methods.
We have designed an extensive branding system as well as communications collateral for the Willingway Foundation. The Willingway Foundation, founded in 1977, is an organization that lends expertise to the seemingly insurmountable task of closing the gap in the knowledge and understanding of addictive illness in the medical and education communities. Please visit www.willingwayfoundation.org to know more about their endeavors.
Brochure Design stimulates growth in the healthcare sector
Progress on Dosher Memorial Hospital's general marketing brochure and presentation folder has been successful. Soon after the final professional photo shoot, adding the finishing touches and sending it to print, the 12-page brochure will be making its debut. Please contact us for a sample. It is a well-designed piece that will represent the hospital and new medical plaza in a very positive light for years to come.
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