Many people ask how a logo begins. This is the first step to designing a logo.First, you come up with a concept, then you derive imagery from your concept. In this case, the business is a pediatric office that wants a whale as their character personality. There are 3 sketches that emerge from this one idea and from these, 1 will be chosen to define the function of the business.
We will keep you updated as we move forward with this project and give you a front seat view of the rest of the process.
