September 30, 2011

Introducing the Open Door Program

Willingway introduces its new branding image as well as its new Open Door Program, making the hospital's nationally-recognized program more accessible to people who need help.

Willingway, celebrating 40 years, is ranked as one of the Top 10 alcohol and drug addiction treatment centers in the US.

North Carolina Wine + Food Weekend

October brings us the North Carolina Wine + Food Weekend at Bald Head Island. This is our third year designing the event's branding and collateral as well as promotional products.

September 21, 2011

Celebrating 40 Years - Congrats, Willingway!

Willingway is celebrating 40 Years of Quietly Saving Lives. This ad celebrates their story and success.

August 31, 2011

Logo Design : Blue Horse Bay

We were thrilled to be chosen to design the logo for Blue Horse Bay, an international catalog company.

Delicious Design

Look delicious?
That's because it is.

We love client La' Berry's design almost as much as we love visiting their Frozen Yogurt Cafe´.

Before + After : Trade Show Display

Trade shows are an excellent way to get the word out about your business. Most important is to have a clear message and excellent graphics. This display needed an update and now its imagery really pops!

January 29, 2010

Southern Cape Fear Coast Visitors Guides 2007-2010

Shown above are the Southern Cape Fear Coast Visitors Guides from 2007, 2008 and 2009. We are currently working on developing the design for 2010, the fourth edition, and will unveil it as part of the collection in the coming weeks!

How a Branding System works

Shown here are the most basic elements of a branding system. These pieces used for business papers include logo, letterhead design and business card design. All elements are custom designed for your company and should represent your business in its best and most effective light. The pieces should flow together as a system and demonstrate congruency. When your customers become familiar with your branding system, they will see your collateral or marketing materials and immediately know that it is you before they even read your company name. Most corporate designs should be refined and have a timeless reaction to avoid making changes in following years. The system should appeal to your specific audience to attract the appropriate customer base.

Logo to Launch Business

November 19, 2009

Holiday Promotional Gifts for your Business

We have been taking orders for holiday gifts as a way for you to say "Thank you" to your clients. There are thousands of items to choose from, and thousands of ways to say thank you!

Please let us know if we can help you find an item or think of a holiday plan for your business.

Happy Holidays!

Logo Sketches

Many people ask how a logo begins. This is the first step to designing a logo.

First, you come up with a concept, then you derive imagery from your concept. In this case, the business is a pediatric office that wants a whale as their character personality. There are 3 sketches that emerge from this one idea and from these, 1 will be chosen to define the function of the business.

We will keep you updated as we move forward with this project and give you a front seat view of the rest of the process.

Christmas cards are coming!

Businesses are showing off their logos with custom Christmas cards. You can match any logo with any design to develop a unique custom card to send to your clients.

Give us a call and we can help you design yours for the holidays.

Dosher Brochure Imagery

In affiliation with one of our commercial photographers, we shot Dosher Memorial Hospital imagery this month. We are in the process of editing, cropping and retouching the photographs but are expecting great things for this project. The brochure's concept, layout and typography are unusual and exciting, and we are delighted to have imagery to match its quality.

This image shows the new MRI machine in the new Dosher complex, which was implemented last summer.

Be sure to look for posting as the project progresses!

October 21, 2009

When was the last time you saw the ocean?

This ad campaign for the Chamber of Commerce encourages residents to enjoy the beaches. The food, attractions and relaxing setting are often the selling-point for our area!

Yoga Center to open in Wilmington

Ground of Being, a center featuring physical and meditative yogas, will open a new facility in Wilmington, NC. Ann Vitale has spent much of her career as a professional dancer and yoga instructor in NYC and has now relocated to the Carolinas. The center will feature yoga courses, dance instruction, meditative weekends getaways, acupuncture and massage.

Racing Logo wins by a landslide