Shown here are the most basic elements of a branding system. These pieces used for business papers include logo, letterhead design and business card design. All elements are custom designed for your company and should represent your business in its best and most effective light. The pieces should flow together as a system and demonstrate congruency. When your customers become familiar with your branding system, they will see your collateral or marketing materials and immediately know that it is you before they even read your company name. Most corporate designs should be refined and have a timeless reaction to avoid making changes in following years. The system should appeal to your specific audience to attract the appropriate customer base.
January 29, 2010
How a Branding System works
Shown here are the most basic elements of a branding system. These pieces used for business papers include logo, letterhead design and business card design. All elements are custom designed for your company and should represent your business in its best and most effective light. The pieces should flow together as a system and demonstrate congruency. When your customers become familiar with your branding system, they will see your collateral or marketing materials and immediately know that it is you before they even read your company name. Most corporate designs should be refined and have a timeless reaction to avoid making changes in following years. The system should appeal to your specific audience to attract the appropriate customer base.
